We're here to bring the joy of figures to more people everywhere!

With that in mind, Good Smile Company is launching SMILE VALUE 2025, a new lineup of figures full of eye-catching details and paintwork at an even more affordable price. This model is made to be accessible to any beginner who wants to have fun building their own collection.

First up in the spotlight is the virtual international superstar Sakura Miku! Ready for a day out with her special someone, Sakura Miku is depicted wearing a beautiful pink and white outfit and is seen holding a hand to her face as she spots her sweetheart approaching her in the distance. Plan for a special getaway with Miku and pick up your own figure today!

POP UP PARADE is a series of figures that are easy to collect with affordable prices and speedy releases! Each figure typically stands around 17-18cm in height and the series features a vast selection of characters from popular anime and game series, with many more to be added soon!