Description

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash with a clean, pigment-rich, and flake-free formula.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients: 

- Carnauba and Candelilla Wax Blend: Ultra-creamy texture for maximum build.

- Shea Butter: Nourishes and protects lashes.

- Plant-Derived Ester: Rich pigment payoff that boosts wear time.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Discover ultra-clean, safe ingredients for the delicate eye area. This mascara’s plant-based wax blend delivers nourishing length and volume without clumping, flaking, or transferring. Go natural to bold in just a few swipes with an hourglass shaped brush crafted from plant-based filament to catch every last lash.

How to Use

-Hold the brush horizontally at the base of the lashes and use a slight side-to-side wiggling motion to build thickness and volume.

-Washes off effortlessly with mild soap and water.

-Gucci Westman’s tip: "One swipe is all I need for a natural look. It’s done, but not too done. I like to work the wand from side to side as I move toward the tips to catch every little lash. Then for an evening look, I’ll push the length and thickness with a few more layers."