What it is: A smoothing shampoo that gently cleanses the scalp and tames frizz while protecting against humidity and static.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Dryness

- Frizz

- Straightening and Smoothing

Key Benefits:

- Gently cleanses the scalp and hydrates to reduce frizz

- Helps protect hair from humidity and static

- Leaves hair smooth and soft with an instant glossy shine

Highlighted Ingredients:

- Frizz-Calming Technology: Helps rebalance and smooth frizzy hair.

- Panthenol and Hyaluronic Acid: Hydrate and support moisture retention.

- Botanical Proteins and Seven Oil Blend:  Nourish dry hair and improve smoothness with protein-rich care.

Ingredient Callouts: Free of parabens, formaldehydes, and phthalates. It is also vegan.

What Else You Need to Know: Powered by Frizz-Calming Technology, this shampoo hydrates hair and leaves it soft, sleek, and polished with a glossy shine.

Fragrance Description: Blush Musk: Fruity floral musk with a creamy white floral nuance.

Clinical Results: In an independent lab study, when used with Unove’s Frizz-Calming System (shampoo, conditioner, hair oil, and leave-in conditioner), after 1 use it’s clinically shown to:

- Provide 72-hour frizz control, even in 80% humidity

- Improve instant hair gloss

In a consumer-perception study, when used with Unove’s Frizz-Calming System (shampoo, conditioner, hair oil, and leave-in conditioner), after 4 weeks:

- 100% said their frizzy hair felt smooth and tamed

In a consumer perception study:

- 100% said their hair felt hydrated and moisturized

- 100% said their hair felt thoroughly cleansed

How to Use

Suggested Usage:

-Apply to wet hair.

-Work into a rich lather and gently massage into the scalp and hair.

-Rinse thoroughly with lukewarm water.

-For best results, follow with Unove’s Frizz-Calming Sleek Conditioner (sold separately).